Hamasaki Ayumi, the New Face of Rimmel
Hamasaki Ayumi, the Asian Kate Moss? Singer and pop fashion icon, Ayumi Hamasaki, 30, is now the first-ever representative in Asia for England’s cosmetics brand Rimmel. Ayu’s campaign will begin appearing all across Asia early this month, and will feature her iconic doll eyes, eye-lined by Rimmel.

Until now, the British cosmetics brand Rimmel has established its brand using infamous smoky-eyed Kate Moss dressing their ads worldwide. This is the first time in the company’s history (est. 1834), they have featured region-exclusive advertisement campaigns.
Of course, Ayu is very experienced when it comes to cosmetic advertisement campaigns - here are some of her commercials she’s done for Japanese company’s

I love ayumi, I m glad she is finally getting some international success … definitely one of the cuter girls in JP.
I think Ayu is getting too old for this stuff…
Well she at least sounds better than Kate Moss who sounds very flat and estuary (maybe why she rarely talks in public).
even though she is pretty, its all fake. her face has undergone so many surgeries to make it look that way.
Almost Japanese Trackbacks